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Thursday, November 7, 2019

Top 10 Compliance Mistakes in Advertising

Date(s): November 7, 2019

Time: 1:00 PM  MST - 2:30 PM  MST

Top 10 Compliance Mistakes in Advertising
1:00 pm – 2:30 pm MT


Advertising requirements are difficult and often lead to disagreements between compliance and marketing teams.  This webinar will address the top 10 advertising compliance mistakes and – just as importantly – how to fix them.  The top 10 cover a variety of products, including checking accounts, credit cards, auto loans, and a variety of media, including print, social media, and online advertisements.  This webinar is designed to teach marketing, compliance, and audit teams the requirements applicable to marketing campaigns.  You’ll gain the tools and knowledge to ensure clear and compliant promotions. 
 
HIGHLIGHTS

  • Examples of common advertising mistakes and how to fix (and prevent) them
  • A plain-English explanation of advertising requirements
  • List of trigger terms and the additional disclosures required
  • Sample loan repayment examples
  • Tips on using the “one click” rule for online advertising – including websites and social media
  • TAKE-AWAY TOOLKIT
    • Article outlining advertising review tips
    • List of 10 common compliance mistakes in advertising with regulatory citations
    • Checklists for introductory or promotional rate offers (lines of credit, HELOCs, and credit cards)
    • Employee training log
    • Interactive quiz

WHO SHOULD ATTEND?
This informative session is designed for marketing staff, compliance officers, risk managers, internal auditors, operations personnel, and management staff.  Ideally, the marketing and compliance/audit teams should view the session together to ensure everyone is on the same page.

DON’T MISS THIS RELATED WEBINAR!
12 Key Elements of an Effective Digital Marketing Strategy
on Tuesday, October 29, 2019

Continuing Education: Attendance verification for CE credits upon request.

NOTE:  All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your financial institution is prohibited. Print materials may be copied for eligible participants only.
 

  MEET THE PRESENTER
Steven Van Beek, Esq., NCCO
Howard & Howard Attorneys PLLC
Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations. He assists financial institutions throughout the country with managing and reducing compliance, legal, and reputation risks. Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU). He received his Bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.




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