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Friday, October 30, 2020

Advertising Compliance Part 2: Website, Online & Social Media Webinar

Start Date: 4/30/2020 1:00 PM MDT
End Date: 10/30/2020 2:30 PM MDT


Organization Name: Independent Bankers of Colorado

Contact:
Tara F. Hunter
Email: thunter@ibcbanks.org
Phone: (303) 832-2000

Advertising Compliance Part 2: Website, Online & Social Media
1:00 pm – 2:30 pm MT

How much flexibility is allowed with online advertising?  Can you create campaigns that are both effective and compliant?  With this timely webinar, you’ll learn best practices, avoid costly violations, and explore the regulatory requirements.
 
AFTER THIS WEBINAR YOU’LL BE ABLE TO:

  • Understand the regulatory requirements for online ad campaigns
  • Use the “one click” rule for online advertising
  • Develop compliant and consistent advertising campaigns
  • Implement best practices for review and approval of online advertisements
  • Manage risks related to unfair, deceptive, or abusive acts or practices
WEBINAR DETAILS
Ensuring compliant advertisements in online channels is an ongoing struggle for financial institutions. The regulatory requirements don’t always provide exceptions or flexibility for website, online, and social media advertisements. However, when they do, using those exceptions and flexibility can greatly enhance campaign effectiveness.  This training session will explain the regulatory requirements in plain English to assist you in developing compliant online advertising campaigns.
 
In addition to the regulatory requirements, you’ll learn best practices to avoid allegations of unfair, deceptive, or abusive acts or practices in online advertisements.  Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and proper use of the “one click” rule.
 
WHO SHOULD ATTEND?
This informative session is designed for marketing staff, compliance officers, risk managers, internal auditors, operations personnel, and management staff.  Ideally, the marketing and compliance/audit teams should view the session together to ensure everyone is on the same page.
 
TAKE-AWAY TOOLKIT
  • Article outlining advertising review tips
  • Ten common compliance mistakes in advertising – with regulatory citations
  • Employee training log
  • Interactive quiz
 
DON’T MISS THESE RELATED WEBINARS!
Advertising Compliance Part 1: Print, Radio & TV
Tuesday, April 14, 2020
 
Digital Marketing Strategies: What’s Working in 2020?
Wednesday, July 1, 2020
 
 
  MEET THE PRESENTER

Steve Van Beek, Esq., NCCO, Howard & Howard Attorneys PLLC 
Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations.  He assists financial institutions throughout the country manage and reduce compliance, legal, and reputation risks.  Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU).  He received his Bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.
 




THREE REGISTRATION OPTIONS – WHAT YOU GET
1. Live Webinar Includes
  • One connection to the Live Webinar
  • Handout and Take-Away Toolkit
  • Available on desktop, mobile & tablet
  • Presenter’s contact info for follow-up
2. Recorded Webinar Includes
  • Available 6 business days following Live date
  • Handout and Take-Away Toolkit
  • Available on desktop, mobile & tablet
  • Free Digital Download, yours to keep
  • Share link with anyone at your institution
  • Presenter’s contact info for follow-up
3. Purchase the BOTH Option to receive all the benefits listed above!