Event Calendar

Thursday, February 24, 2022

Advertising Compliance Webinar

Start Date: 2/24/2022 1:00 PM MST
End Date: 2/24/2022 2:30 PM MST


Event Website: https://financialedinc.com/a/ibc/webinar/advertising-compliance

Organization Name: Independent Bankers of Colorado

Contact:
Maelynn Lewis
Email: mlewis@ibcbanks.org
Phone: (720) 607-7937

Advertising your financial institution’s products and services is not as straightforward as one might think. There are very specific things that an institution may, may not, and must say, depending on the type of product or service being promoted. Attend this session for critical tips to stay compliant. Are you confused about when an APR triggers additional disclosures in a loan ad, or whether you are required to include additional information in an advertisement for a savings account? This webinar will address the consumer protection regulations applicable to your institution’s marketing programs, including Truth in Savings, Truth in Lending, unfair, deceptive, or abusive acts or practices (UDAAP), Fair Credit Reporting Act, insured accounts, equal housing lender, and more.
 
AFTER THIS WEBINAR YOU’LL BE ABLE TO:

  • Differentiate between advertising requirements for open- and closed-end loans
  • Use the CFPB’s Examiner’s Guide advertising checklists to create compliant advertisements
  • Define what constitutes an advertisement
  • Explain the use of required disclosures in advertisements for deposit and lending products
  • Distinguish between advertisements that do and don’t trigger advertising disclosures
TAKE-AWAY TOOLKIT
  • Advertising checklists
  • Links to additional online resources
  • Sample advertising policy language
  • PDF copy of the slides
  • Employee training log
  • Interactive quiz
WHO SHOULD ATTEND?
This informative session is designed for marketing and advertising specialists, auditors, compliance personnel, and other staff who help promote your institution to consumers.
 
DON’T MISS THIS RELATED WEBINAR!
A Cookie Diet: Privacy, Restricted Data Access & Building Online Visibility Beyond 2022, recording available
 
Attendance certificate provided to self-report CE credits.
 
MEET THE PRESENTER
Mary-Lou Heighes, Compliance Plus, Inc.
Mary-Lou Heighes is President and founder of Compliance Plus, Inc., which has assisted financial institutions with the development of compliance programs since 2000. She provides compliance training for trade associations and financial institutions. Mary-Lou has been an instructor at regulatory compliance schools, conducts dozens of webinars, and speaks at numerous conferences throughout the country. Involved with financial institutions since 1989, Mary-Lou has over 25 years’ compliance experience. Before starting Compliance Plus in 2000, she spent five years working as a loan officer, marketer, and collector. She also worked at a state trade association for seven years providing compliance assistance and advising on state and federal legislative issues that affect financial institutions.

THREE REGISTRATION OPTIONS – WHAT YOU GET
1. Live Webinar Includes
  • Unlimited connections within your institution to the Live Webinar
  • Handout and Take-Away Toolkit
  • Available on desktop, mobile & tablet
  • Presenter’s contact info for follow-up
 2. On-Demand Webinar Includes
  • Recording of the Live Webinar
  • Available two business days following Live date
  • Handout and Take-Away Toolkit
  • Available on desktop, mobile & tablet
  • Free Digital Download, yours to keep
  • Share link with anyone at your institution
  • Presenter’s contact info for follow-up
3. Purchase the BOTH Option to receive all the benefits listed above! Full registration descriptions can be found here.